Around the world, at Red Bull’s offices there have been visually striking installations and displays that reinforce the story of the brand. A similar expression of identity was needed for the brand’s rapidly growing office in Helsinki. 

The role for Franz was to bring the brand to life in the workplace. In particular, the entrance and main lobby were expected to be impactful, and it was desirable that the story and brand elements would also carry through into the company’s meeting and negotiation rooms. 

The project planning was very material‑driven and we drew inspiration from Red Bull’s visual identity as well as the athletes with whom the brand is strongly associated. The implementations turned out to be spectacular, clever — and WOW

‍